Mcdonalds Healthier Happy Meals Essay Example for Free

Mcdonalds Healthier Happy Meals Essay In order to successfully make these changes McDonald’s hired a research group to conduct an extensive research and present them with a cost effective solution. The Research Questions The questions the company had to look into to resolve this issue was: * How can they make the meals for the children healthier while maintaining the convenience that fast food is known for? * How can they cut the calories from their existing meals? * How can they make healthy food desirable to children? * How can they keep these healthier options cost effective? * What would be the best marketing strategy to launch these healthier changes? The Hypothesis A hypothesis explores a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation (Merriam-Webster, 2013). In the exploration to raise a question and find an answer, the company has to face the question: how can they make the meals for the children healthier while maintaining the convenience that fast food is known for? Through the years McDonald’s has added a couple new features to their menu like a wider selection in desserts, a value menu, and select new refreshing healthier choices to their fast food chain. But the question now is, how can they further cut the calories from these meals? Yes, McDonald’s has gained a fine respect in the fast food industry for upgrading to healthier choices, but now the kids menu may need some revamping on their own. If the regular menu can provide healthier choice selections like salads, less than 400 calories, and weight watcher approved items, what can they do about happy meals? A solution to providing a healthier selection is to offer a more beneficial meal that kids can enjoy. Apple bags, celery sticks, carrots, reduced milk, baked instead of fried items and healthier meat. Those are just a couple of suggestions to an issue that is easy to solve. The main purpose is to change the world one step at a time, and healthier living for is the new road to take. The Variables Local societies are becoming more health conscience and looking for healthier options when going out to eat. Even though McDonald’s did not follow the popular approach by luring people in through the use of famous celebrities, people felt that offering toys with their Happy Meals were unacceptable. The variables in a research scenario are considered to be independent (IV) and dependent variables (DV). In this research scenario the independent variables are the food and the marketing strategy, while the amount of calories and interest of the children are the dependent variables. Many children were attracted to McDonald’s Happy Meals for the toy they got with it and this is what their marketing strategy revolved around. In April 2012, The Time’s released the article â€Å"Why we’re eating fewer happy meals†. The article’s main focus was McDonald’s use of toys with their Happy Meals and the use of a clown who â€Å"is hell-bent on the creepy mission of luring children into McDonald’s, where they’ll be fattened up and primed for a lifetime of regular fast-food dining visits† (Tuttle, 2012, p. 1). Along with improving their Happy Meals, McDonald’s has also changed their marketing strategy. They still offer the toys but it is no longer their main focal point. Instead they now show Ronald McDonald playing around, participating in healthy activities and proclaiming that a healthier life style is a lot of fun.

The Integration of Cognitive and Behavior Therapy Essay -- Psychology

My personal theoretical orientation to counseling is Cognitive-Behavioral therapy. Cognitive-Behavioral therapy helps the client to uncover and alter distortions of thought or perceptions which may be causing or prolonging psychological distress. The theoretical foundations of CBT are essentially those of the behavioral and cognitive approaches. CBT leads to a clear, persuasive, and evidence-based description of how normal and abnormal behavior develops and changes (Kramer 293). The term â€Å"cognitive-behavioral therapy† or CBT is a term for therapies with many similarities. CBT is not used as a cure and often times used to help with anxiety or depression the most, and may be single or in group settings. There are several approaches to this form of therapy which include, Rational Emotive Behavior Therapy, Rational Behavior Therapy, Rational Living Therapy, Cognitive Therapy, and Dialectic Behavior Therapy. Cognitive-behavioral therapy is based on the idea that our thoughts cause our feelings and behaviors. External things, like people, situations, and events do not. The greatest benefit of this fact is that we can change the way we think, feel, act, and even more so if the situation does not change. In the development of methods of CBT, findings from basic research on the key concepts have been blended with cognitive theories. The most important of these findings are the following: The first is depressive behavior, including low energy, lack of interest, helplessness, and other reductions in psychomotor activity, can be successfully modified with behavioral techniques. The second one is exposure therapy and related methods are particularly effective interventions for many disorders. The last one is that behavioral interventions c... .... "An Introduction to Cognitive Therapy & Cognitive Behavioral Approaches." Counselling Resource. Counselling Resource, 02 Nov 2010. Web. 1 Dec 2010. http://counsellingresource.com/types/cognitive-therapy/index.html. Pucci, Aldo. "Techniques/Methods." What is Cognitive-Behavioral Therapy? 2010: 1. Web. 27 Nov 2010. . Pucci, Aldo. "Therapeutic Relationship." What is Cognitive-Behavioral Therapy? 2010: 1. Web. 27 Nov 2010. . Rubarth, Scott. "Stoic Philosophy of Mind." IEP, 2005. Web. . Unknown, Author. "CBT Techniques I." CUNY Edu., 2010. Web. 1 Dec 2010. . Wright, Jesse H. "Cognitive Behavior Therapy: Basic Principles and Recent Advances.† American Psychiatric Association. IV.2 (2006): 6. Print.

Susan B Anthony

Susan B. Anthony 1820 – 1906 Through her accomplishments and persistent dedication to â€Å"the cause†, the woman suffrage movement, Susan B. Anthony became one of the most historically significant figures in American history. Her life long fight for women’s rights led to the 1920 passage of the Nineteenth Amendment. Born in 1820, Susan was one of six children to Daniel and Lucy Anthony. Daniel, a 6th generation Quaker, believed in equal treatment for boys and girls.Although in the 1800’s most girls did not receive a formal education, because of her father’s belief of equality, all four of the Anthony girls were given the same opportunity as their two brothers and was able to attend a private Quaker boarding school in Philadelphia (World Book Encyclopedia). The temperance movement, anti-slavery movement and women’s rights were some of the reform movements that the Anthony family was very active in. Her knowledge and involvement with these mov ements became the foundation on which she built her life. In 1852, Ms.Anthony attended a Sons of Temperance state convention and because she is a woman she was not allowed to speak in the temperance rally, instead she was told to â€Å"listen and learn†. Due to her experience at this state convention as well as her meeting with Elizabeth C. Stanton, she attended her first women’s rights convention. It was at this convention that Anthony was quoted saying â€Å"that the right which woman needed above every other, the one indeed which would secure to her all the others, was the right of suffrage† (Linder 2011, pg 1).Both Stanton and Anthony advocated and worked for reforms for their sex, including property rights, custody rights, and the right to education and gainful employment (Hartmann 2012, pg 600). Susan B. Anthony along with her friend Elizabeth C. Stanton founded the National Woman’s Suffrage Association in 1869, where they worked together, for women ’s suffrage, for over fifty years. The year 1872 brought and event to Susan’s life that in turn would create a opportunity for her to spread her argument for women suffrage to a much wider audience than ever before.She argued, wherever possible, that the Fourteenth Amendment said that â€Å"all persons born and naturalized in the United States†¦ are citizens of the United States† and citizens were entitled to â€Å"privileges† and Susan proclaimed that those privileges included the right to vote. So in November o 1872, in her home town of Rochester, New York, Susan and a group of fifty women walked into a voter registration office and demanded to be registered as voters.Election inspectors refused but Anthony did not give up and after much discussion between the elections officials and Anthony’s persistence, it was voted two to one to accept her vote. Susan had the satisfaction of casting her ballot into the ballot box on November 5, 1872 and wrote a letter to her close friend Elizabeth Stanton, telling her of the accomplishment. However, just days later, on November 14, 1872 a warrant for Anthony’s arrest was issued. The charge was that Anthony voted in a federal election â€Å"without having a lawful right to vote and in violation of section 19 of an act of Congress† (Linder 2001, pg 3).On January 24, 1873, a grand jury of twenty men returned an indictment against Anthony and charged her with â€Å"knowingly, wrongfully, and unlawfully† voting for a member of Congress. On June 17, 1873, Anthony’s trial began. Though the lawyers for Anthony argued that she reasonably believed that she was entitled to vote and therefore could not be held guilty for the crime of knowingly casting an illegal vote. Her lawyer even called himself to the witness stand to testify on her behalf. He explained that she called upon him seeking legal advice as to whether she was or was not a legal voter.Henry Selden, Ant hony’s attorney, stated that he â€Å"unhesitatingly† informed her that the laws and Constitution of the United States authorize her to vote as well as they authorize any man to vote. As the trial moved forward, Selden continued to argue the Anthony cast a legal vote by the definitions of the Fourteenth Amendment and stressed that she was prosecuted purely on account of her gender. The Fourteenth Amendment explains what constitutes citizenship, securing the rights of citizens to â€Å"all person born of naturalized in the United States†.Selden concluded his argument by insisting that even if the Fourteenth Amendment did not make her vote legal, that she could not be prosecuted because she acted in good faith and believe that her vote was in fact, legal. Though her legal fight was a sound one, Anthony was ultimately found guilty and ordered her to pay a fine of one hundred dollars and the fees of the prosecution. Anthony never paid a penny of her fine. In fact, s he submitted a petition to the United States Congress in January of 1874, asking for the fine to be remitted on the grounds that her conviction was unjust.Congress never acted on Anthony’s petition, but Congress also did not make an effort to ever collect the fine. Even after her arrest, Susan B. Anthony continued her fight for women’s rights. She began a speaking tour giving a lecture she called â€Å"Is it a Crime for a Citizen of the United States to Vote? † She gave 75-100 speeches a year, over a span of forty-five years, traveling throughout the United States and continuing to fight the battle- when all United States citizens shall be recognized as equals before the law. Although Susan B.Anthony passed away before getting to rejoice in the passing of the Nineteenth Amendment in 1920, which gave women the right to vote, it goes without saying that Susan B. Anthony was and forever will be a significant woman in American History. The path that she laid down fo r women’s rights was a long one but one that she never refused to give up on. Because of her commitment to â€Å"the cause† and her persistent struggle and battle for women’s suffrage, she is known for her pivotal role in paving the way to have women’s rights instituted into the American government. ?

Holocaust - 1823 Words

The Museum Experience One of my favorite things to do when traveling in a new city is to visit the museums. I have never been to a city that did not offer the usual museum fare, usually in the form of the â€Å"Anytown Art Museum†, or the â€Å"Anytown Museum of Natural History†. While these types of museums house some incredible artifacts, and I do visit them often, I also like to seek out museums of a more unusual sort. Museums are mostly the same just about everywhere you go, both in the United States and Europe. They offer the visitor a glimpse into the past culture of any given city or country by displaying relics found throughout the world. But there are also many museums that showcase artifacts of the culture in a much more†¦show more content†¦The most profound image I took away from the Barbie collection was the development and various uses of plastics from those early years to today. Toy museums are popular for two reasons, they show an aspect of a culture that an art or history museum may not address, but more importantly, they take the visitor back to their own childhood when they see the toys that they played with when they were young, and awaken the imagination again in ways not known for years. Another popular topic for museums in Europe is the torture museum. The Dungeon, in Prague is the only one I have visited, but there are several others as well in Germany and France. In fact, there is a website devoted to torture museums in Europe. Torture was a common practice in Medieval Europe both for punishment and gathering information, and I suppose the fascination lives on. The Dungeon displays some interesting instruments used in the Middle Ages. They run the gamut from the traditional thumbscrew, to various brands that were used to signify the type of crime committed, to some very painful looking stretching racks, ankle screws, and hanging devices. One interesting device, called the â€Å"Crown of Thorns† is an iron ring with several nails woven into it. This ring is placed on the prisoner and pounded down around his skull until theShow MoreRelatedHolocaust : Holocaust And Holocaust1247 Words   |  5 Pages History of holocaust Holocaust Term Paper Jewish people were tortured, abused, and subjected through horrific unfathomable situations by Nazi Germany during the Holocaust. Despite all of the unpragmatic hardships Jews all over Europe faced, many stayed true to their faith and religion. There are numerous stories in which Jewish people tried to keep the roots of their religion well knowing the risk of torture and death. The never ending fear of Jewish people living in the Ghettos and trying to surviveRead MoreHolocaust : The Holocaust And Holocaust1247 Words   |  5 PagesWe all know the horrific experience, the Jews faced during the Holocaust and after it. Even after some survived the holocaust physically, they will always be tormented and haunted by those gruesome memories from those inhumane actions that were directed towards them. After, all they went through it is obvious the holocaust affected the survivor s drastically, but how about the future generations of Jews. In which I believe the holocaust did in fact affect the second generation, but the third generationRead MoreThe Holocaust : A Holocaust930 Words   |  4 PagesThe Holocaust is one of the most well known genocides that have taken place. It had destroyed millions of Jewish lives and has caused a historical pain to these people that cannot be taken away till this day. The Holocaust can be seen from Goldhagen’s perspective of eliminationism. It did have all of the five steps and yet there was uniqueness about the Holocaust. The first one that can be looked at is the concentration camp itself. The history of the camp and the stories are still being unfoldedRead MoreHolocaust : The Holocaust And Holocaust1328 Words   |  6 PagesThe Holocaust The holocaust is a term originally referred to a religious rite in which an offering is incinerated. But today, has another meaning; is any human disaster of great magnitude and importance, mainly refers to the extermination of the Jews who lived in Europe conducted by the Germany government. Throughout the nineteenth century, the Jewish community was improving their situation and their rights equalized to those of other citizens in most European countries. But despite this, these peopleRead MoreHolocaust : An Examination Of The Holocaust1117 Words   |  5 Pages In the summer of 1944 the soviets freed the Jewish from the concentration camps like Belzec, Treblinka and the most infamous killing camp Auschwitz. 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In addition to the Jewish, Gypsies, Jehovah’s Witnesses, homosexualRead MoreThe Holocaust : The Causes Of The Holocaust804 Words   |  4 PagesAfter WW2, there was a thing called the holocaust. There were many concentration camps all over Germany where many Jews were killed in different ways. It happened between WW1 and WW2, 1933-1945. My position on why this happened is that Germany was going through a rough time, so Hitler wanted their country to resemble power. Read on to learn more about the causes and ways the Holocaust could have been avoided. The Holocaust was a mass slaying of groups of people which that Germany saw as inferiorRead MoreThe holocaust959 Words   |  4 Pagesï » ¿Year 10 Humanities 2013 Unit 2: World War 2 Task 2 The Holocaust The Causes of the Holocaust The Process of the Holocaust In 1933, the Jewish population of Europe stood at over nine million. Most European Jews lived in countries that Germany would occupy during World War II. By 1945, the Germans killed nearly two out of every three European Jews as part of the Final Solution, the Nazi policy to murder the Jews of Europe. Although Jews, whom the Nazis deemed a priority danger toRead MoreThe Holocaust971 Words   |  4 Pagesof the Holocaust The Holocaust was one of the most horrible and dreaded events in history. Millions of Jews were killed, leaving many families devastated and hopeless. With the goal of racial purity, Adolf Hitler- along with many other Germans believed the Jews caused the defeat of their country, and led the Nazis to the elimination of Jews. For this reason, â€Å"Even in the early 21st century, the legacy of the Holocaust endures†¦as many as 12,000 Jews were killed every day† (The Holocaust). LaterRead MoreHolocaust Final Draft : Holocaust1495 Words   |  6 PagesAnthony Harmon Holocaust Final draft World History The holocaust started when Adolf Hitler became Germany’s dictator, and they started the organization called the Nazis. They started by terrorizing the Jewish community in Germany, then eventually put them all into concentration camps. In one of the bigger camps, they experimented and took newborn babies away from the nursing mothers and they were seeing how long they would survive without feeding. Between 1945 and 1985, about 5,000 Nazi